Texas Tech University

David D. Perlmutter is Dean of the College of Media and Communication at Texas Tech University. He is the former Director of the School of Journalism and Mass Communication and a Professor at The University of Iowa. He received his BA (’85) and MA (’91) from the University of Pennsylvania and his Ph.D. (’96) from the University of Minnesota. He served as a Board member of the American Association of Political Consultants and now sits on the National Law Enforcement Museum Advisory Committee for its Media Exhibit. He has been principal or co-principal investigator in multidisciplinary grants and internal funding proposals totaling about $800,000 and raised about $2,000,000 in new, legacy and as much in reaffirmed donations for his school. He is a graduate of the Association of Schools of Journalism and Mass Communication Leadership Workshop.

The University of Iowa

At Iowa, in addition to his research, teaching, and administrative duties, he served on the Provost’s Strategic Global Initiatives Council, the Advisory Council for the Office of the Vice President for Strategic Communication, the campus Fulbright Committee, and is an International Programs Faculty Fellow as well as a Starch Faculty Fellow in the College of Liberal & Sciences. Locally he also is a member of the U.S. Army Iowa City Community Partnership Council, the Board of Directors for the Iowa Center for Public Affairs Journalism (IowaWatch.org) and the Iowa Newspaper Federation Next Generation Task Force.

University of Kansas

At the University of Kansas he served as Associate Dean for Graduate Studies and Research and as a member of the University Press of Kansas Editorial Board Committee and graduated from the Senior Administrative Fellows Program.

Louisiana State University

At Louisiana State University he served as interim Associate Dean for Graduate Studies and Research, led the political communication track, and won two faculty awards including the main campus-wide award for research, teaching, and service.


A documentary photographer, he is the author or editor of nine books on political communication and persuasion including: Photojournalism and Foreign Policy: Framing Icons of Outrage in International Crises (Praeger, 1998); Visions of War: Picturing Warfare from the Stone Age to the Cyberage (St. Martin’s, 1999); (ed.) The Manship School Guide to Political Communication (LSU Press, 1999);Policing the Media: Street Cops and Public Perceptions of Law Enforcement (Sage, 2000); Picturing China in the American Press: The Visual Portrayal of Sino-American Relations in Time Magazine, 1949-1973 (Rowman & Littlefield, 2007); (ed., with John Hamilton) From Pigeons to News Portals: Foreign Reporting and the Challenge of New Technology (LSU Press, 2007); Blogwars: The New Political Battleground (Oxford, 2008); Promotion & Tenure Confidential: The People, Politics and Philosophy of Career Advancement in Academia (Harvard, 2010); (ed., with Robert Mann) Political Communication (LSU Press, 2011); and(ed., with Thomas J. Johnson), New Media, Campaigning and the 2008 Facebook Election (Routledge, 2011).

He has written several dozen research articles for academic journals as well as more than 250 essays for U.S. and international newspapers and magazines such as Campaigns & Elections, Christian Science Monitor, Editor & Publisher, Los Angeles Times, MSNBC.com., Philadelphia Inquirer, and USA Today. He writes a regular column, “Career Confidential,” for the Chronicle of Higher Education and blogs for CHE’s The Conversation. In 2010 he was elected to the Association for Education in Journalism & Mass Communication Standing Committee on Research. In August 2011, he began a three-year term on the AEJMC Finance Committee.

Media Appearances

Perlmutter has been interviewed by most major news networks and newspapers, from the New York Times to CNN, ABC, and The Daily Show. He regularly speaks at industry, academic, and government meetings and runs workshops on personal and institutional branding via social media and on promotion and tenure in academia.

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